Boasting the cosmetics industry’s largest collection of Black-founded beauty brands on one platform, MIRA BEAUTY demonstrates to the world their go-to e-commerce destination’s continued commitment to support growing black-owned beauty businesses online.
MIRA BEAUTY is the world’s first universal store and collaborative library for makeup and skincare, who has recently announced that their flagship Black Founder category has grown to count over 1,200 skincare and makeup products being sold on their shopping platform – making it the largest assortment of its kind throughout the cosmetics industry. Underscoring the company’s commitment to championing inclusivity in beauty, the collection of 400+ Black-founded brands is now available at mirabeauty.com.
As part of its continued action to create an inclusive beauty destination through and through, the collection was created to:
Empower MIRA BEAUTY customers to search and find relevant products based on their preferences and values; Support Black entrepreneurs in beauty; Highlight the contributions of Black leaders in the cosmetics industry.
Previously stated by CMO Benjamin Lord upon MIRA’s initial launch of the black-owned beauty founder category, not much information regarding Black-owned beauty brands was available to begin with, making Mira’s endeavor a struggle. “Mira summarizes product and brand information from the entire web, and in this instance, there was not much to aggregate,” he said. “As a matter of fact, Mira’s aggregator was never able to source Black-owned indie brands distributed at Sephora or Ulta, and our portfolio was built manually over time,” he added. Back in July, Mira then had compiled a list of around 60 Black-owned brands. Today, MIRA has over 400 brands (and growing daily), which is nearly an 8X increase in just two months.
Recognized as a leading beauty innovation, MIRA BEAUTY’s personalized search features improve the accuracy and relevance of beauty product recommendations, distilling results based on one’s individual skin type, concerns, skin tone, aesthetic preferences and lifestyles.
The Black Founder category includes, but is not limited to:
- 241 Cosmetics
- Ace Beauté
- AJ Crimson Beauty
- Base Butter
- Beauty Bakerie
- BeautyStat
- Beneath Your Mask
- BLAC Minerals Cosmetics
- Black Girl Sunscreen
- Black Opal
- Bolden Skin Care
- Bossy Cosmetics
- Briogeo
- Camara Aunique Beauty
- Ceylon
- Cimply Cosmetics
- Coloured Raine
- Danessa Myricks Beauty
- Epara
- Epi.Logic
- Fenty Beauty
- Fenty Skin
- Folie Apothecary
- Foxie Cosmetics
- Gold Label Cosmetics
- GOLDE
- HanaHana Beauty
- Hue Noir
- Hyper Skin
- IMAN Cosmetics
- Jacq’s
- JDGlowCosmetics
- jKo Cosmetics
- Juvia’s Place
- Kaike
- Kalon Kosmetics
- Klur
- KNC Beauty
- Lauren Napier Beauty
- Mary Louise Cosmetics
- Mented Cosmetics
- Mielle Organics
- nyakio
- Pat McGrath Labs
- Pholk Beauty
- Range Beauty
- SACHA
- September Rose Cosmetics
- SHANI DARDEN SKIN CARE
- SheaMoisture
- Sienna Naturals
- skin Buttr
- SoundslikeTara
- The Honey Pot Company
- The Lip Bar
- Unsun
- Uoma Beauty
- WikkedArtistry
MIRA BEAUTY has over 100,000 makeup & skincare products and counting, while translating over 10 million product pages, ratings & reviews, and videos into one clear, simple, and personalized shopping experience for beauty shopper of all types, as they reach millions each month online.
For more information, please visit MiraBeauty.com
