This is an additional feature of TikTok that allows you to enable some exclusive features. Switching to a pro-TikTok account is entirely free and will allow you to analyze the data of our videos and our profile. This functionality is comparable to the Instagram business account.
Is it important to switch to a TikTok pro account?
Yes! Switching to the Pro Tik Tok account allows you to have analysis tools and better understand your account’s performance and involvement.
This tool provides an overview of the views, followers’ growth, and trending videos of your profile. Analyzing the profile and video data is also fundamental to understanding what the factors most affect the numbers that get your videos and, consequently, your profile.
It is important to be able to draw post-publication conclusions to understand what makes one video successful and another not, as well as know a series of data that give us information about our target users.
How to switch to a TikTok pro account
Enabling the pro-TikTok account is very simple; just follow these steps:
- Go to your TikTok profile by clicking on the bottom right.
- Click on the three dots at the top to enter the settings.
- Select ‘account management.’
- Click on ‘ switch to a pro account.’
- Proceed by clicking on continue
- Choose the category of your profile (select your niche)
- You will be asked to confirm your email, if you have not already done so, to do so just click on next and insert the code that was sent to you by email.
- Now you have a PRO account, from now on by clicking on the information of each video you can access the ‘analytical’ part, with which you can analyze the data of your videos and the progress of your profile.
What data can I analyze on TikTok?
Due to the pro-TikTok account, we can analyze both the insights of every single video we publish and the account data.
Let’s see an example; for each published video, we can analyze:
- Number of likes
- The audience reached (coverage)
- Total playing time
- Total views (impressions)
- Audience territories (country)
- Types of traffic sources
- For you
- Search for
Regarding the account data, we can analyze the data divided into three categories
- Total video views (last 7/28 days)
- New followers (last 7/28 days)
- Profile views (last 7/28 days)
- Video publishing
- Trendy videos
To see in-depth data on the videos published, however, you need to analyze them individually by entering the analytic of each particular video.
- New Followers (data of our followers)
- Gender (male / female)
- Best territories (cities)
- Follower activity
- Hours (at what times are your followers active?)
- Days (which days are your followers most active?)
The data will not start to be generated until after you switch to the pro-TikTok account.
It is normal if a few days pass before seeing the data it takes seven days to see the account data and 24 hours from the publication of each video to see the data of that particular video.
Now you know how the pro-TikTok account works, how it is activated, what it is used for, and you have an overview of the data that you can analyze due to this type of account. When you switch to a pro account, also try to get real TikTok comments and followers to give your profile an instant boost.