The Growth of Online Holiday Sales Stood at 13.6% in 2019

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Online holiday sales in the US witnessed a growth of 13.6% in 2019, as per the available reports. In the year 2018, the US shoppers had spent $122 billion online in the holiday season and this number stood at $138.65 billion in 2019. The difference between the two figures corresponds to a jump of 13.6% but this hike is less than the expected value.

During the 5-day shopping period starting from Thanksgiving, people spent a lot of money on shopping online which really boosted the sale of various online businesses. However, the seasonal sales couldn’t manage to take the expected hike predicted by several large research firms. And online sales in the month of November and December saw a jump to 19.2% and this number stood at 17.6% in 2018 during the same time period.

As per the data revealed by the US Department of Commerce, it is the highest recorded e-commerce penetration to date. It has also been observed that a hike of 4.1% in sales from all channels had been witnessed in 2019 and this number concluded at $722.60 billion from $694.32 billion in 2018.  A total of 60% of retail gains were seen in the year 2019. The online platform, has witnessed good growth in 2019 for supplying quality products.

In order to come to a final conclusion, different insights from Commerce Department retail figures, sales record of individual merchants, consumer confidence measures and third-party partners’ findings have been counted in detail. Other parameters such as the number of orders, shipping volume, conversion rate, and website traffic were also taken into consideration to come to the final conclusion.

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